GUCCI Essay Example | Topics and Well Written Essays - 1500 words

GUCCI - Essay Example The Gucci is likewise the biggest design brand found in Italia. Accordingly, in light of showcasing blend, the conversation underneath gives the contextual analysis of the Gucci Fashion Brand (Benbow-Pfalzgraf 2002, p.58). The way and the exercises the firm does to elevate its items arereferred to as the promoting blend. At the end of the day, showcasing blend is the strategy a firm uses to advance or publicize its items in the market. The advertising blend includes the item, value, spot, and advancement; alluded to as the 4Ps. Be that as it may, increasingly different angles have been joined to the 4Ps (Bergh, &Behrer2013, p.39). These incorporate the situating, which alludes to the geological situating of the firm, or the general viewpoint, bundling of the items, political impacts and the individuals in question (Bowman, &Gatignon 2010, p. 98). The principle significance of the showcasing blend is that the Ps impacts one another and it results to extension and prospering of the business if the 4Ps work together. In the event that the Ps don't cooperate, it can result into the breakdown of the business. The showcasing blend requires a great deal of advertising examination to be fused, it likew ise involves a ton of comprehension among the experts, lastly, it includes a ton of business discussions between the professionals and the makes and furthermore a few others (Boxwell1994, p.71). In 1921, the cowhide and Label Firm began as a little baggage store. Working in an inn in London equippedGuccio Gucci with English language and henceforth he might deal with the clients. The Gucci Fashion Brands extended quickly and it came about into the opening of a boutique in Rome. Guccio planned all the results of the firm, and in 1947, he structured the Bamboo pack. The Bamboo pack turned into the symbol result of the Gucci. As per the advertising blend, the result of the business is one of the

Remote environment- PESTEL Essay

Industry condition five powers Interior condition key driver (industry/advertise, item/administration, client, channel, upper hand), operational driver, (cost, income, development), individuals and hierarchical driver (structure, expertise, capacity), SWOP investigation and GAP examination Product/showcase improvement Key turn of events Vision: SEC intends to go about as an office that was advanced, dexterous and savvy, and focused on financial specialist security and market trustworthiness, which is extremely basic to the achievement of economy. Strategic: SEC’s energy and validity inside the budgetary administrative network as an organization and surveying what turned out badly and to guarantee it didn't occur once more. Worth: force, validity, advanced, dexterous, canny, duty, trustworthiness. Objective: Financial Client Interior procedure Learning and development Mary set up three key topics to seek after, the operational switches, individuals and association switches that helped with accomplishing those choices. Vital alternative (industry/showcase, item/administration, client, channel, upper hand) (an) Assessing what should have been done inside the association (1) SEC contributed assets to rebuild SEC’s biggest division, get staff prepared and qualified, select investigators and so forth (2) Schapior enrolled examiners and individuals who got exchanging, advertise structure, corporate administration and an entire scope of ranges of abilities that would be significant for what's to come. (3)she rebuild the SEC’s biggest division-â€Å"to make this controller progressively responsive, increasingly deft and smart and equipped for seeing around corner to make sense of where the following issues were before they hit us in the face†. (3)Schapiro utilized the SEC ability by getting new useful authority. (4) Staffs were sent t o qualify as guaranteed extortion analyst; an entire layer of the board was evacuated and was reassigned to the forefront. (5) Specialized units was set up to concentrate on territories of concern such asâ corrupt remote practices, insider exchanging, advertise controls and organized product.(5) New innovation was acquainted with make the technique work. (b) Shifting the agency’s center back to securing the speculator Chairman Schapiro’s vision is to reestablish SEC’s energy and believability inside the money related administrative network. It is basic for the achievement of economy to have an organization that was advanced, spry and smart, and focused on financial specialist insurance and market trustworthiness. Director Schapiro likewise consolidated it into the SEC’s activities. (1) She set up gadgets â€Å"investor-centered agenda† to guarantee â€Å"a Madoff† would never happen again to the office. (2) She urged everybody to think and concoct a thought of â€Å"how does it help investors† (3) Hedge reserves were enrolled just because. Rules were additionally set for over-the-counter subsidiaries and resource back protections. (4) She tended to the significance of understanding the hazard and having straightforwardness that is adequate to comprehend the dangers. At that point assemble the structure to guarantee there is consistence with the entirety of the standards. (5), informant program was set up, which was tied in with organizing all tips into one focal database to have the option to follow development and identify protections infringement, likewise, US Congress offer individuals a money related prize on the off chance that they gave data about progressing protections law infringement that prompted an effective authorization activity (6) She tended to the significance of influence, as SEC didn't have satisfactory assets to carry out the responsibility. (c) Acknowledging its mix-ups Noticeable emergencies can be massively useful in getting people’s consideration and pushing up desperation levels. Affirmations of critical disappointments at the SEC reach out back over numerous years and spread various zones of SEC tasks, the validity of the SEC as a budgetary controller has never been lower. The SEC neglected to find a $50 billion Ponzi conspire at Madoff Investment Securities, in spite of having gotten charges of bad behavior for longer than 10 years, proposes major shortcomings in its center authorization Change the executives (part 6) With regards to system, it is the acknowledgment of the vital arrangement. Change the executives is intended to guarantee the compelling progress of an association and its kin from the current to future states, and is aboutâ effectively driving and overseeing people, groups and association to effectively embrace the progressions expected to accomplish required or wanted business results. Kotter’s eight-advance can be utilized to change SEC effectively. 1, setting up a need to keep moving As initiators of the methodology, there is a need to build up a need to keep moving. Noticeable emergencies can be tremendously useful in getting people’s consideration and pushing up criticalness levels. Affirmations of critical disappointments at the SEC stretch out back over numerous years and spread various regions of SEC activities, the believability of the SEC as a budgetary controller has never been lower. The SEC neglected to find a $50 billion Ponzi conspire at Madoff Investment Securities, regardless of having gotten charges of bad behavior for longer than 10 years, recommends central shortcomings in its center authorization 2, shaping a ground-breaking directing alliance It is basic to make a controlling alliance to gather earnestness and speed for the change, it is critical to recognize key individuals from various territories of the association who might be willing and ready to deal with the change. It is imperative to get this gathering working as a group right off the bat simultaneously. (a) Mary set up new senior group, which comprised of experts and individuals who got exchanging, advertise structure, corporate administration and an entire scope of ranges of abilities. (b) Thousands of staffs were gathered into particular units to concentrate on territories of concern, for example, degenerate remote practices, insider exchanging, advertise control and organized item and so forth 3, making a dream and procedure Making a reasonable and compact vision causes the association to have an away from of things to come with the goal that it can adjust, concentrate and facilitate the endeavors of everybody to accomplish the last objective. Director Schapiro’s vision is to reestablish SEC’s energy and validity inside the money related administrative network. It is basic for the accomplishment of economy to have an organization that was advanced, spry and wise, and focused on financial specialist security and market respectability. Executive Schapiro likewise fused it into the SEC’s activities. 4, imparting the dreams The vision should be conveyed appropriately, routinely and amazingly utilizing all vehicles imaginable. Administrator Schapiro has occupied with huge open talking in which she has routinely and over and over educated and reminded the SEC staff and different components of the general population about the SEC’s recommitment to speculator assurance and the linkage of that vision to auxiliary and operational changes at the SEC. 5, enabling others to act and taking out hindrances The association ought to enable the change chiefs to make changes to its structure and procedures so that these line up with the change vision, encouraging the availability for change and expelling any obstructions for change. A significant number of the auxiliary and operational changes executed by Chairman Schapiro give off an impression of being intended to engage SEC staff individuals for activity that conveys forward the change vision of the SEC. The rebuilding of the Division of Enforcement was equipped to clear auxiliary blockades to powerful implementation endeavors. The choice to hold staff with â€Å"non-conventional skills† and the execution of new staff preparing are instances of endeavors to cure expertise deficiencies. HR and data frameworks have been or are being improved in light of lacks recognized in the SEC 6, making arrangements for and crating momentary successes Since the authoritative change process is moderate and constituents can be fretful, it is significant for a change head to achieve certain constrained targets for the time being. During her residency, the agency’s work power realized a record number of implementation activities and accomplished huge administrative change to ensure speculators. 7, merging upgrades delivering still more change Kotter proposes dissecting the change execution and improving it where proper through ceaseless improvement and new projects. Albeit a fast, predictable pace of progress at the SEC was supported, Chairman Schapiro just as other SEC change pioneers, expected to keep up the change energy by proceeding to present changes all the time. Until changed practices accomplish another balance and have been crashed into the way of life, they can be veryâ fragile.†Ã¢â‚¬Ëœ To arrive at that harmony, notwithstanding captivating in more and persistent change, the SEC ought to get extra change operators, keep on encouraging authority from its ranking directors, select and sustain venture the board and administration from lower positions in the pecking order, and recognize and diminish or dispose of superfluous inner auxiliary and operational interconnections that frequently put forth change attempts progressively mind boggling. 8, organizing new methodologies It is major to ensure the change has been actualized and installed plainly in practices, shared qualities and the day by day activities of the association. As needs be, it was of significance to comprehend the relevant social standards and shared estimations of the SEC Because the center vision of financial specialist security ought not be altogether conflicting with the SEC’s culture, these and other change pioneers at the SEC ought to have the option to â€Å"graft the new practices onto the old roots while executing off the conflicting pieces.† The significant thing will be for the SEC’s change pioneers to keep on recalling the organization’s legacy and connection it to the organizationâ?

Lester Young Essay Example

Lester Young Essay Example Lester Young Paper Lester Young Paper Also I will depict examinations with some different performers of his time including Coleman Hawkins while utilizing investigation of his performances. To additionally investigate the turn of events and development of Young style I will examine his method. Area Research and Analysis Lester Young is one of the most acclaimed and compelling saxophonist and his music assume a significant job in the field of Jazz music. He has brought a solid individual performance. A cool innovation and another cadenced adaptability to customary Jazz. Youthful was conceived in Woodpile Mississippi on August 27, 1909, and experienced childhood in a melodic family. He figured out how to play the violin, trumpet, drums just as the saxophone from his dad. Wakefield. 2012) Young has been a skeptical desolate. He left his old neighborhood and went to a band, since he needed to get more information on Jazz music in the north. No one needed to be with him, since his music style was separated from the gathering. Whats more, he got a phenomenal feeling of style. Youthful interesting style influenced many saxophone players. I accept that his character and style of dress was likewise part of his legend life. From that point onward, he searches for comfort from medications and beverages. Because of the severe experience of military help life, his Inside, profound had been seriously impacted. Consequently, he has a genuine illness and kicked the bucket on March 15, 1959. Segment Influence and his heritage On Lester Young instrument he was one of the most powerful players around then, his style had a lot of distinction from different artists. At the point when he plays saxophone, he was consistently focus on his music world, since his plays were self-gathered. As over, his style was known as the Cool Jazz. In spite of the fact that his music style didn't be valued, he never surrenders and still demands his music style. I think behind numerous effective men, there are a ton of fruitless years. I was pulled in by his USIA when I tune in to his melody. His l Want to Happy and Peg O My Heart drives me Into a blowout of music and furthermore makes me review some despondency and satisfaction things. We can't overlook is that he advanced a sort of saxophone style; it was called Swing. We can find out about his own style from his performance. Youthful execution Ana Nils channel raged Nils Tans. In Tact, Nils individual Innocence was exceeding his presentation. With everything taken into account, Young performance style has impacted numerous tenor saxophonists. For example, Stan Get and Dexter Gordon; they are the most acclaimed and effective performers around the globe. Notwithstanding, he additionally impacted numerous individuals in cool Jazz styles, similar to Soot Sims, AY Cohn and Gerry Mulligan. Around then, everyone's eyes were on Lester Young as he played saxophone. He had a smooth tone and repressed performances; he utilized a timed musicality with a solid main thrust. He played defer a normal note by a part. Notwithstanding, a few people thought he was not sure and they wanted that more firecrackers. (Livelihood 5118,1939) Lester Young is the monster of Jazz. I think Young music is extremely delicate and intense, I never tune in to Jazz music like that, his performance consistently gave me a major shock since his USIA style was never out-design. Numerous individuals thought about that Lester Young was the best tenor sax player from previous till now. Actually,Len the mid sasss to mid sasss, he changed the best approach to play tenor saxophone and the specialty of Jazz itself. Lester Young dependent on George and Air Gershwins l Got Rhythm composed Lester Leaps In. Like the groups other head game plans, it highlights extemporized performances worked around a focal riff, however where we may hope for something else of the groups normal chaotic situation virtuosity, this record is an investigation in moderation. (Livelihood 5118, 1939) His tone is fine ND sounds very sweet, toward the finish of his melodies are in every case moderate and brimming with perceptual articulation, however in his initial music profession, his tenor saxophone was censured for being excessively powerless, yet time demonstrates that he can involve a significant situation in music. Lester Young, who impacted cool Jazz more than other artist, His saxophone playing utilized delicate and light stable, as opposed to the clangorous explosion approach of players like Coleman Hawkins. Youthful was shrewd in its utilized of cadence, rather than driving it. At the point when he began his performances, he needed to underscore cap melodic turn of events, as opposed to hot expressions or beat change. (http://en. Wisped. Organization/wick/Cool_Jazz). Youthful music is the blend of ground-breaking, irate, valiant, and lovely and some free-considering convention Jazz, which exhibits a banquet of music and shows the genuinely human inclination. He was surely a profound guide. He was the unparalleled Lester Young?indisputably one of the most powerful figures in post-swing Jazz and the successful maker of the Chicago tenor sound. Coming clean, he extended the language of music and leaves a permanent individual inheritance for customary Jazz. Youthful even impacted the way Jazz craftsmen talk. Notwithstanding his awesome music, youthful most persevering through the heritage has been his paramount persona. In spite of the fact that it was not his aim, Young turned into an early model for the present day (2003 thirteenth studios, Chicago) In his short music life, Young has left a rich melodic legacy. Area His independent Young had developed and his music style changed when he left the military. A few people felt that military completely changed him and lose his art. In any case, he was indeed played with the style, and everybody changed their sentiment. The topic of Lester Leaps In depends on Rhythm-change, vamps in the A-segments and have an ad libbed connect over a hover of fifths. Youthful pretty much ignores the harmony changes in the A-segments and plays around the Ebb-harmony. This interpretation contains Young initial two performance ensembles, overlooking his later pursue with Basis. All strong will communicate principle Telling In Deterrent manners, Is not an issue AT won Is ten best. At the point when I tuned in to his tune pitiful eyes, I began to think about what the story was behind it. Song sounded at that time, around the time and the air appears to be set general. Possibly youthful need to get a brilliant life, the declaration of human progress and look for harmony and joy. Indeed, he had additionally some upbeat recollections of his adolescence. At the point when he played The man I love . The man was his dad at the forefront of his thoughts, and it generally brought back his glad recollections. Nonetheless, as the music goes on, his performance can rolls out confused improvements in low tone with huge degree, it was not the same as the tune . With the quick paced rule changed, his enthusiastic changed also. He needed to tell audience members his excruciating life, Like the war, destitution and racial foul play. In later works, Young performances more troubled and smarter than previously. From that point onward, Young performances more troubled and savvier than previously. From that point forward, he was both a heavy drinker and dependent on cocaine.. During that time, he completely overlooked himself and lost confidence. The motivation behind why he sat around and mishandled drugs, in view of his military vocation. I accept that life isn't reasonable, jump on it. That opposing idea was difficult to communicate his feeling, he constantly held high his saxophone when he played performances. These way have the effect from others. Segment Comparison I would draw a few correlations between Lester Young and different performers. Correlations with certain performers like Hawkins and Ben Webster. Youthful music can straightforwardly move our inward world. Rather Hawkins style that was extremely sharp and loaded with aspiration and he was the most firmly connected with the swing music g band period, he had assumed significant job in the improvement of bebop in the backtalk. Hawkins consistently had a sharp ear for new ability and styles (Wakefield Foundation, 28 September 2012). He likewise had an extraordinary commitment on the period from the custom Jazz to the Swing Era. Also, the three incredible performers are viewed as the large three of swing tenors. Hawkins was a talking, strolling Jazz composition?a living activity in masterful ad lib. Lester Young idea Coleman Hawkins was the President first, he was the subsequent one. Miles Davis once additionally stated: When I heard Hawk, I figured out how to play songs. To that degree, Hawkins is additionally an incredible individual at music. In any case, there is some unique style among Hawkins and Young, Hawkins played around consonant ways while Young played whirlwinds of notes and had an immense tone that the other tenor players of the day imitated. As we as a whole know, Lester Young was likewise called Prep, cause Billie Holiday felt that Americas most prominent individuals, ought to be President Ro osevelt, and in Jazz music, Young merits the name Prep from the President is additionally a legitimate. What's more, there are something in like manner among Hawkins and Young, they all wore a similar uniform with contrast on their neckline and top in front of an audience, that has been a piece of Jazz custom and the western blues from that point onward. Youthful achievements and playing abilities characterized an age and changed the Jazz field. Hawkins was hot, Young played was cool. Also, Young consistently thought of a totally extraordinary origination in his play. His play was straightforward and loose, not with the sentiment of shaking Jazz yet a serious sweet tune.

The Supreme Approach for The Blind Side Essay Topics

The Supreme Approach for The Blind Side Essay Topics What to Expect From the Blind Side Essay Topics? In the second portion of our three part series we'll take a peek at developing a very simple advertising program and the way this plan can assist your small business acquire new clients. A great marketing program can be simple to create and easy to implement. That was actually among the most attractive small business idea I have ever heard. The majority of the moment, these industries utilize racism as a type of stereotyping. As a consequence, it makes easier to do math and make a wonderful model to spell out the connection between variables. The Tuohys' ideology differs from the normal culture of the society, but because they are a part of their community, they need to express their ideology. The theory examines the societal function regarding traditions norms institutions and customs. This is known as structures of society. But if you take a look past each one of the dark you may see the sunlight peaking from the horizon. I understand the result is temporary. The result is far-reaching. It is visible throughout all areas of society. Possessing an extreme difference in conditions of race, lifestyle, social background, and social status, both races are combined together under one roof to spell out the potential repulsion that may occur in addition to the attraction that can occur between them. Together with the hardships Michael has faced he learnt that there's always a light at the conclusion of the tunnel. For those targets, it's hardly to locate a room to breath. This point is quite important as it represents the thought that race is simply located in the south east. Additionally, it isn't that bad of a movie once it talks about the capability to overcome struggle by working with other people to attain a frequent objective. Yes, courage is needed but it's inadequate in achieving the near impossible endeavor. He used to have the ability to modify the world with his amazing skill of creating a notion and then making money from it. As a result of its far-reaching effect, people may nevertheless be bullied even when they reach home. Michael comes from a little house in a bad neighbourhood. After he is used to the family he is a great asset to the family and everybody liked him. He needs to prove that he is worthy to become a student of Ole Miss.. Initially, he was apprehensive about the positive emotional condition of the Touhy family. This is on no account a standard Sandra performance. The 1 night stay becomes a permanent living situation for Oher. We don't need to walk miles away to fulfill our dear long friend. Sean offers to cover tutoring, and Leigh Anne would like to begin a foundation to help different athletes. Leigh Anne begins her search to receive all the essential paperwork and permissions. By way of example, Leigh Anne's lifestyle is wholly extravagant. Collins replies they can't just throw Michael out. the Blind Side Essay Topics for Dummies After he's taken in by a sort, rich white family he's provided a true opportunity to generate a good football player out of himself. For a single reason, it is going to be a lot simpler to get into college. After a thriving college football run. With the assistance of the Tuohy's Michael has the ability to realize his whole potential for a student and a football player. My friend might have been among the greats. Possessing an ambitious dream, he chose to create a massive data-based service which helps college students locate their right career and coach them. The close of the movie is a real gem with SJ leading the team on the area. The racial hate can be viewed in many places in the start of the movie. As an example, racism was exhibited in the movie. The black character has the ability to advance only due to the blessings from the thriving white characters. We know in her very first shot the type of woman we're going to meet. The decent folks at Pixar always can pump the waterworks. It's the type of movie you go to in the summer with your pals, have a few very good laughs, and continue on with your night. Both characters share the identical culture. Again the movie version is a whole lot more appealing then the reality.

Social Transformations Of New Capitalism - 1611 Words

discourse, and specifically discourse that reveals social transformations of New Capitalism, but to determine how societies work and produce both beneficial and detrimental effects and of how the detrimental effects can be mitigated if not eliminated (Christie, 2003, p. 203). Fairclough’s critical approach to texts societal elements affect personhood via discourse. Through his exploration of how the New Capitalism imposes constraints on individuals and societies, Fairclough argues that all people have agency although it is limited by social structures that are imposed on them. Social agents have the ability to â€Å"texture texts† and to â€Å"set up relations between elements of texts† (p. 22). Linguistic and genre restrictions partially†¦show more content†¦9). The concept of intertextuality provides important analytic insights into comprehending the use of repetition, which is one of the main foci in the book. Drawing upon Friedrich’s (1986) notion of individual imagination, Tannen proposes that communication occurs when individuals activate their imagination to make sense of another’s speech. In other words, it is through the processes of individual imagination that people construct knowledge as well as em otions. The details and images produced by one’s speech generate sounds and scenes associated with emotions in others’ minds which enable them to create a shared meaning. This shared meaning then creates a community where individuals are united in relationships. Within and across different communities, Tannen argues that one’s identities are socially constructed through the joint production of meaning and relationships between interlocutor(s) and interactant(s). Examining the notion of intertextuality and the essential relationality of meaning in language, Tannen proposes the need to consider identity construction as social and interactional processes. Talking Voices: Repetition, Dialogue, and ImageryShow MoreRelatedTransforming Of The Market Society1573 Words   |  7 Pagesfunction (Polanyi 68). For instance, people in market society believe that economic relations are more needed than interpersonal relations (Polanyi 44). Polanyi calls the emergence of market society â€Å"the great transformation†. My thesis is the change to market society is a fundamental transformation due to market society being characterized by self-regulation, fictitious commodities and an emphasis on individuals, which are considerably different from past societies. A number of the differences that takeRead MoreMarket Society1668 Words   |  7 PagesXiaoxi Chen Chen 1 Professor Cameron Johnston AP/SOSC1140 12 February 2015 The Great Transformation to Market Society We are living in market society, which is so different from previous societies. In market society, the whole of society is a system of self-regulating market (Polanyi 43). In order to make the market society function, people need to think and act in certain ways(Polanyi 68). For example, people in marketRead Moresosc1140 essay31658 Words   |  7 Pagesï » ¿Xiaoxi Chen Chen 1 Professor Cameron Johnston AP/SOSC1140 12 February 2015 The Great Transformation to Market Society We are living in market society, which is so different from previous societies. In market society, the whole of society is a system of self-regulating market (Polanyi 43). In order to make the market society function, people need to think and act in certain ways(Polanyi 68). For example, people inRead MoreThe Great Transformation Of The Market Society1486 Words   |  6 Pagesa human invention that took place with the ideas of capitalism. The great transformation started with the modern state. It is crucial to understand the great transformation because prior, in the past, the market had little say on the society. Currently the market is what shapes our society and culture. The role of the market has drastically and dramatically changed and is something that controls people. To understand the great transformation it is first important to understand ‘the market society’Read MoreAnalysis Of The Book What Every Environmentalist Needs Can Know About Capitalism 1194 Words   |  5 PagesBook Review (what every environmentalist needs to know about capitalism) To begin this critical review of this book, the brief and precise introduction and summary of the whole book is needed before discussing with the authors’ main arguments. However, this book is mainly emphasizing the magic relations between the capitalism and current environmental problems. In the other words, while there are some people who argued that the capitalism thinking is necessarily required for addressing all of theRead MoreThe Shift from Traditional Societies to a Market Society1012 Words   |  5 Pagesconditions are integral components of a market society, which interacted and changed the ways we view market society today. I will discuss the shift from traditional societies to a market society to explain what Polanyi refers to as â€Å"the great transformation†. I will then talk about the changes that have occurred in the workplace, the impact on these workers, and the worldview of those in a market society. According to Polanyi, a market economy becomes a market society when all land, labour andRead MoreEconomy By J. K. Gibson Graham Essay1450 Words   |  6 Pagesauthor uses an array of theories from multiple school of thoughts (economics and non-economics) in social science to inform the readers about the capitalist and non-capitalist parts of the economy and ways it can be changed through discourse. The goal of this book is to problematize capitalism as an economic and social descriptor and to create a new, diverse language to describe the economy (2). Capitalism has been understood and portrayed as a dominant form of the economy (4). It is seen as a majorRead MoreEmergence of Market Society1713 Words   |  7 Pagesâ€Å"The great Transformation† gives insight on how much society actually allows the market to dominate. To Polanyi a market society is seen as social relations embedded in the economy instead of the economy being embedded in social relations. Examining both of these books gives a great understanding on how life was without the market and how it came to be. Taking note of Rineharts work as well on how the workplace has drastically been changed by the market is key to analyzing the transformation as a wholeRead MoreKarl Polanyi, Max Weber And Robert Heilbroner1540 Words   |  7 Pages Material and ideological conditions are present in the modern society and those before, each influencing the other. Material conditions determine an individual’s way of life, the wages they collect, and how such earnings determine social class. It is through ideological conditions that ideas derive, which give birth to the ways civilization behaves and operates. This paper will look at a series of theoretical works by Karl Polanyi, James Rinehart, Max Weber, and Robert Heilbroner, deliberating theRead MoreKarl Marx : Is Alienation A Systematic Result Of Capitalism?1711 Words   |  7 PagesSystematic Result of Capitalism? Name: The Marx’s theory of alienation was based on antagonism that things that are related together and are in harmony as well as social separation of man from aspect of man’s nature. One can only be left to ponder if alienation is a systematic result of capitalism. Predominance of private ownership of means of production and exploitation of wage labor all characterize alienation, therefore, alienation is the culmination of capitalism. According to Karl Marx

Death of the Newspaper Where Will Journalism Go From Here

The U.S. newspaper industry is in a time of transition. Ad revenue profits and print readership have been steadily declining for years and things are only continuing to get worse. As readers slowly gravitate towards the internet to fulfill their news needs, more and more newspapers are being forced to close their doors. In spite of this, the spirit of journalism cannot be allowed to die. Media expert Clay Shirky (2009, para. 10) writes that, â€Å"There is no general model for newspapers to replace the one the internet just broke.† Shirky’s right, there is no general model because it’s no longer about replacing newspapers; it’s about saving journalism and giving journalists a new media in which to thrive. In an age where young people have†¦show more content†¦1). However, even if Crosbie’s prediction is off, the numbers are still staggering. Eight major U.S newspaper companies filed for bankruptcy between 2008 and 2010, and hundreds of sma ller papers also shut down or switched to Internet only (Kirchhoff, 2010, p. 1). As advertising revenue continues its’ sharp decline and print readership creeps ever lower, it’s becoming ever more clear that something in the industry is about to give. Despite widespread belief, newspapers actually did see the internet coming. Companies like Schibsted, a Norwegian newspaper firm, were able think outside the box and come up with creative ways to ensure their internet success. For instance, Schibsted has turned its’ name into a brand that encompasses two top ranking websites and several new internet businesses including a search engine that is in competition with Google (â€Å"More Media†, 2006, para. 2). When the rest of the world was suffering through a miserable 2005, Schibsted enjoyed its’ most profitable year ever with internet activities contributing to 35% of the company’s operating profits (â€Å"More Media†, 2006, para. 1). However, Schibsted’s stock holders are pretty much the only ones in the newspaper industry smiling. When most of the other newspaper companies set out to tackle the internet, they were tooShow MoreRelatedThe Crime On The Block1440 Words   |  6 PagesOur daily d oses of the latest gossip and news of those around us never seem to have an objective. We are shown various articles from potential presidential candidates to the latest crime on the block, and very few enlightening stories. Each article may seem rather at random and just picked in order of the most intriguing to the less interesting, but it just goes to show how unknowingly we are influenced by the press today. The press has the power to manipulate the way we perceive our surroundingsRead MoreTaking a Look at Don Marquis731 Words   |  3 Pagesand satirical man. Translating his love of the work of Mark Twain, and also taking inspiration from many tragic events that took most of his family from him, he became the man he is known as today. Don Marquis worked many jobs before he started writing such as: in a pharmacy, on a chicken farm, on a railroad, for a county newspaper, and as a schoolteacher (Knight). In 1899 he went to Washington, D. C., where for a time he was simultaneously a student at the Corcoran School of Art, a clerk in the CensusRead MoreThe Internet: the Cause of the Death of Newspapers3113 Words   |  13 PagesAgree: I was a news carrier from 1982-1983. This was my first job as a young teenager. My brother and I would troop through both good and bad weather to deliver newspapers all over my neighborhood in a suburb of NY. We delivered about 50 papers a day during the week and 75 on Saturday. I am actually surprised that I remember delivering the paper so vividly, considering how long ago it was. What I remember most was that we put the newspaper exactly where the customer wanted it. Some customers hadRead MoreEssay on Pulitzer Prize-Winning Journalists: Ernie Pyle1585 Words   |  7 PagesWords came from readers in Cleveland that â€Å"‘the impression soon prevails in your mind that Ernie Pyle†¦ is the President of the United State’† (Tobin 29). In the midst of World War II Ernie Pyle stood out from the crowd of journalists with a style that hadn’t been seen before but spoke to American readers all over both on the home front and abroad. One writer and historian, Jordan Braverman, puts it into perspective however the lack of truth of some reporting by saying, â€Å"Soldiers were known to haveRead MoreEthical Journalism Requires Conscientious Decision Making in Context1876 Words   |  8 PagesEthical journalism requires conscientious de cision making in context There is indeed a grain of truth in the above statement, journalism ethics does require careful decision making. However, it would have been ideal if conscientious decision could be applied to all contexts. Journalists can be said to be the moral agents of societies. They act as watchdogs or ‘newshounds’, as well as active collectors and disseminators of information (Deuze 2004). Moreover, their job entails certain obligationsRead MoreThe Style Of Ernest Hemingway1187 Words   |  5 Pagesat Kansas City Star as a cub-reporter. Later he went to work as an ambulance driver on the Italian Front where he was badly injured but two times he was decorated for his bravery. He went back to America in 1919 and married in 1921. In 1922, he was engaged in reporting on the Greco-Turkish war two years later shifted from Journalism to dedicate his endouvers to fiction. He settled in Paris where he renewed his earlier friendship with such fellow-American expatriates as Ezra Pound and G ertrudestiemRead MoreUnmanned Aerial Vehicles1499 Words   |  6 PagesThat would be because those drones would be in the sky protecting those who serve us and fight strongly and bravely for the world. It may also prevent terrorism acts towards the United States. If we continue to have drones, less soldiers would have to go to war, and those who are disabled, may have a way of getting to their destination. Before some of the first piloted aircrafts, drones were used as a way of to keep an eye on other countries, during wars and to spy. During 1910, the United StatesRead MoreJournalistic and Commercial News Value: News Organizations as Patrons of an Institution and Market Actors9283 Words   |  38 Pages And while many venerable industries wither and die (or undergo profound metamorphoses) the consciousness industry – as writer Hans Magnus Enzensberger (1974) dubbed the media and other actors in the communication sector – is rapidly expanding. Newspapers, radio programs and television transmissions differ with respect to how consumption of them affects our perception and understanding of reality. As Graham Murdoch observes: By providing accounts of the contemporary world and images of the ‘goodRead MoreEthics And Trends : Native Advertising3381 Words   |  14 PagesEthics and Trends Native Advertising Staying afloat: How native advertising poses a threat to traditional journalism By: Jesse Flickinger It’s never been harder to be a newspaper than in today’s current climate. The state of journalism, and how to fund it, are in a heavy storm of uncertainty. No one has quite figured out the answer yet on how to keep the current model alive. Papers are going under and the traditional revenue streams, which once brought them into fruition, are shrinkingRead MoreJournalistic and Commercial News Value: News Organizations as Patrons of an Institution and Market Actors 9276 Words   |  38 Pages And while many venerable industries wither and die (or undergo profound metamorphoses) the consciousness industry – as writer Hans Magnus Enzensberger (1974) dubbed the media and other actors in the communication sector – is rapidly expanding. Newspapers, radio programs and television transmissions differ with respect to how consumption of them affects our perception and understanding of reality. As Graham Murdoch observes: By providing accounts of the contemporary world and images of the ‘good

Marketing and Entrepreneurship I Phone Marketing

Question: Describe about the Marketing and Entrepreneurship for I Phone Marketing. Answer: Product and Company Background IPhones are the best-selling smartphones. They are products of the Apple Company. They have been trending in the market since 27th June 2007. Steve Jobs and Wozniak are the founders of the Apple Company. Tough it has not been proven; researchers believe that Wozniak came up with the companys name because of his love for fruits. Before forming this company, he was working in an orchard. It is a public company that develops computer hardware, soft wares, and consumer electronics, least but not last it ensures that there is energy production. It was founded 40 years ago, in April 1976 having its headquarters at Apple Campus Carolina in the United States of America. As at March 2016, the company has managed to build 478 stores in 17 different countries (Hamburg, 2008). It is a global company. It is evident as the IPhone smartphone is being used in all continents in the world. Other than producing IPhones, the company provides other products and services such as Mac book, IPod, Apple Tele vision, I-Pac, iTunes, Apple Store among many others (Hamburg, 2008). The company is approximately worth $72 billion dollars. IPhone is an outstanding smartphone; it has acquired a large market due to its unique perfect features. It has the usual phone features, but the company has elevated these features to a better level. For this reason, the company was able to sell 7 million cell phones in 2008 (Hamburg, 2008). These standard features include music players, internet, Calendars, Maps and YouTube among much more. The device uses an operating system similar to Mac book. It is an exclusive operating system that limits other organizations from using the system. It also restricts the occurrence of hacking and other cyber malpractices. The company has been upgrading the IPhone so as to ensure customer satisfaction. It is evident through the many inventions of the electronic. Today, Apple has invented IPhone 7 which has unique features, and we can see that the market is responding quite well to the product. Having a high market share has not been enough for the IPhone product; it is facing a lot of competition from other numerous companies. These products include Samsung, LG, and Neo (Al Swelmiyeen, Al-Nuemat and Kok, 2013). These products have come up with proper marketing strategies, for this reason, they have been able to convince some apple customers to consider their products. IPhone has therefore come up with better marketing strategies so as to maintain their good position. Nothing is entirely right; we can agree that completely satisfying customers are quite a difficult task. According to recent journals, some of the complaints the product has been receiving are as follows; Its hard to use the smartphone to text due to the complexity of the touchpad. The phone is too expensive. They recommend the company to come up with an easily affordable type phone to all people. It is locked to ATT. Some find this as an advantage while others as a disadvantage (Al Swelmiyeen, Al-Nuemat and Kok, 2013). Its hard to use. The phone is limited to the elite society. Limited distribution; IPhones have limited distribution, for instance, they are quite a few in Africa (Al Swelmiyeen, Al-Nuemat and Kok, 2013). From Economics class, we are made aware that scarcity leads to increase in price. IPhones in these countries are expensive therefore unaffordable. Only 1 in 100 in these continents owns an IPhone. Advantages are as follows; The phone is improving daily; therefore, one is assured of good quality and continuous improvement thus customer satisfaction. IPhones are pretty hence they can easily attract customers. Most companies are focused on making complex applications and forget about the beauty aspect of the project (Al Swelmiyeen, Al-Nuemat and Kok, 2013). They touch feel is quite friendly hence ease in use especially while texting. The gadget has a warranty. It is unusual for small electronics to have warranties. For the above reason, customers are gaining trust in the brand (Al Swelmiyeen, Al-Nuemat and Kok, 2013). The phone has good graphics hence enjoyable while using it. The features are of high quality. For instance, an IPhone camera differs primarily with other phones. Target Market The apple company has established itself well in the electronic industry. The company targets each and every customer. The organization has a diverse target market. It focuses on businesses, adults, children, and institutions. Research shows the following trends on Apple market as a whole; Men outnumber women in the purchasing of Apple products. The ratio is at 2:1. I believe it is the case in IPhones where we find more men purchasing IPhones compared to women (Walker et al., 2009). The average age of Apple customers is has an age cluster ranging from 35-44 (Walker et al., 2009). I believe this is the case because at this age most people usually settled and have a good career or good source of income. It is evident that most Apple product is quite pricey. Most teenagers are interested in these commodities. Statistics show that 1 in every four young adults is usually interested in these products and at least six months the teenager or young adult will purchase it. Research shows that most people buy a product because someone else refers it to them. It has been proven that in 72% of American residents are using IPhones. 94% have been referring potential customers to purchase the gadget. In return, the investments have risen by a high percentage making Apple one of the most top selling brands worldwide (Pogue, n.d.). However, IPhone has established itself to a particular type of market through market segmentation. For instance, it has been trying to target the generation Y (Pogue, n.d.). The generation is quickly incorporating technology in their daily lives. To this generation, technology has become not only a necessity but also a paramount requirement for their curriculum. For this reason, they require more advanced technology hence IPhone is trying to hit this market niche by producing various versions of the IPhone. There has been a critic on IPhone advertisements which have only been using gents to advertise the gadget. IPhone targets both female and male. So as to maintain a balanced market, IPhone has been using ladies and gents to promote their products. It has been evident that this strategy has been of great impact to the sales; both genders are purchasing the products. For this reason, Apple is making sure that it does not divide its market based on gender (Walker et al., 2009). We all know what someone earns greatly influences the products and the services one consumes (Walker et al., 2009). It is not possible for someone making peanuts go to the most expensive schools without a scholarship and keep up with the standards. Money is dividing factor. An IPhone 6 ranges between $735 - $964. It is quite pricey compared to other products. For IPhones we do not only purchase the gadget, but we buy quality goods. The price usually aims at compensating the quality of service IPhone offers. It is therefore, right to conclude that IPhone mainly targets high-income earners not because it is a classy commodity but because it aims at compensating for quality. We are aware of the common saying that cheaply is expensive. Psychographics. Some people are keen in appearance and technology. IPhone aims at satisfying these customers. In most cases, many people will buy IPhones because of the brand itself (Hockenberry, 2010). Many people feel obliged when using IPhones such type of individuals are usually imaged conscious. Therefore it is right to conclude that IPhones were designed for the technology lovers. Marketing Strategy Apple has been to maintain its market share due to excellent marketing strategies. Marketing strategies are quite crucial for a products success. A company might have the best products in the market but it fails to introduce and market it correctly the product will be of no essence. Some companies can maintain high sales not because they have the best products but because they have the best strategies to maintain a positive image in the market hence creating customer loyalty and psychological satisfaction (Warner, LaFontaine and Andron, 2011). One of the major marketing strategies for the IPhone company is premium pricing. Usually, people will go for what is expensive because they believe it is the best (Palepu and Healy, 2013). IPhones are quite pricey hence customers who can afford it will purchase it due to its price and the belief that cheaply is expensive. IPhones cost twice or thrice as much compared to Android phones (Warner, LaFontaine and Andron, 2011). For this reason, IPhones have been able to position themselves as the best amongst their competitors due to their pricing strategy (Lee, 2011). It is evident that when you buy an IPhone, you buy quality. IPhones stand out by using glass and aluminum compared to other phones that are using plastic. The gadget has good graphics and excellent applications (Lee, 2011). Advertising is also a marketing strategy for the product. Unlike many companies, Apple does not advertise their products through broadcast and print media (Hughes, 2010). It mainly focuses on social media and online distribution. When IPhone releases a new product, network carriers usually take the responsibility of advertising the product to the target customers. IPhones save up on advertisement costs and in return, network carriers can market themselves luring customers to use their network (Hughes, 2010). The company does this so as to maintain uniformity in their marketing. Most network carriers that advertise IPhones are usually very familiar with the market hence Apple is usually sure that the product information will reach all its consumers (Welch, 2012). Apple customers are never aware of the new version of IPhone being introduced to the market. In return, it makes customers eager on any new product from this company. Surprises at times are a good way of marketing. They resul t to crazy sales and clients get these new products with less anticipation. We all know many disappointments in life are a result of too much expectation. The secrecy strategy leads to quick customer satisfaction (Feiler, 2014). The company has also used brand management as a way of marketing itself (Welch, 2012). Apple has made sure that it has the best products and it stands out due to its excellent quality. By having good products, it has been unnecessary for the company to waste resources and energy on advertisements and marketing (Welch, 2012). We all know that good products quickly attract customers. IPhone conforms to quality. It, therefore, leads to customer satisfaction. The product has promoted professionalism and hip at the same time. It is quite difficult to incorporate the two. IPhone beats this by making their gadget professional enough therefore it is comfortable to use by IT lovers and geeks. At the same time, the organization produces a fun gadget. In conclusion, IPhone has established a way of beating other giants in the market. The product has been on sale for ten years, but it has come up with a strong marketing base. It has used it weaknesses to establish its strength and opportunities. In return, IPhones have gained a competitive advantage over other brands resulting in brand loyalty which is the key goal of all organizations (Lee, 2012). The only threat the organization has today is a change of leadership, unlike many agencies whose greatest danger is usually competition (Brown, 2014). IPhones are targeting all age groups but mainly ages between 35-44. IPhone prices have limited every Tom, Dick, and Harry from purchasing the gadget. The price of an IPhone is twice or thrice as much in comparison to other Android phone (Lee, 2012). For this reason, it is right to conclude that Apple did not just want to establish a regular phone but a good phone that stands out from other phones in the market. Their target market has a bro ad range of age, gender, income and psychographics. It tries to meet all these target markets by producing a product that conforms to what their target market needs. Apple Company also uses great marketing strategies that have been a significant contribution to their high market share. Their primary marketing strategy is pricing. Premium Pricing has contributed to high quality. The company stands out due to its good brand and price. Apple has been able to gain a competitive advantage due to customer satisfaction and excellent marketing strategies. References Hamburg, L. (2008). JurPC, pp.7-7. Al Swelmiyeen, I., Al-Nuemat, A. and Kok, A. (2013). Online arbitration in the social network world; mobile justice on iPhones. Information Communications Technology Law, 22(2), pp.146-164. Walker, G., Stanton, N., Jenkins, D. and Salmon, P. (2009). From telephones to iPhones: Applying systems thinking to networked, interoperable products. Applied Ergonomics, 40(2), pp.206-215. Pogue, D. (n.d.). IPhone. Walker, G., Stanton, N., Jenkins, D. and Salmon, P. (2009). From telephones to iPhones: Applying systems thinking to networked, interoperable products. Applied Ergonomics, 40(2), pp.206-215. Welch, J. (2012). IOS in the Enterprise. Berkeley, CA: Peachpit Press. Welch, J. (2012). IOS 5 in the enterprise. Berkeley, Calif.: Peachpit Press. Brown, D. (2014). The iPhone App Design Manual. Cincinnati: F+W Media. Rischpater, R., Zucker, D. and Foo, N. (2010). Beginning Nokia apps development. [New York]: Apress. Feiler, J. (2014). IOS App Development For Dummies. Hoboken: Wiley. Hockenberry, C. (2010). IPhone App Development. Sebastopol: O'Reilly Media, Inc. Hughes, J. (2010). iPhone iPad Apps marketing. Indianapolis, Ind.: Que. Lee, C. (2011). On-chip Benchmarking and Calibration without External References. Berkeley, CA. Lee, G. (2012). Convergence and hybrid information technology. Heidelberg: Springer. Warner, J., LaFontaine, D. and Andron, L. (2011). IPhone iPad web design for dummies. Hoboken, NJ: Wiley Pub. Palepu, K. and Healy, P. (2013). Business analysis valuation. Mason, Ohio: South-Western.

Youth Unemployment in the UK

Unemployment is a macro-economic situation whereby people are ready to work at the current wage rate but because of the prevailing factors of production are not in a position to get placement.Advertising We will write a custom essay sample on Youth Unemployment in the UK specifically for you for only $16.05 $11/page Learn More International Labour Organization defines unemployed people as those who are aged over 16 years and are willing to work and have actively sought employment during the previous four weeks and do not have any paid job. There are various types of unemployment namely: Cyclical unemployment, Frictional unemployment, Structural unemployment, Seasonal unemployment, Voluntary unemployment and under employment (Seymour 2005). Cyclical Unemployment is a type of unemployment, which occurs because of decline in Gross Domestic Product (GDP) especially during periods of contraction/recession or any period when the economy fails to operate at its potential. It is controllable thus receives a lot of attention from macro-economic policy analysts. Additionally, it is characterised by temporary suspension without pay due to reduced demand of goods or services they produce and has to last for a period of seven consecutive days (Seymour 2005). Frictional Unemployment is unemployment resulting from people leaving jobs that they do not like and are searching for new employment or people whom either entering or re-entering the labour force to search for a job. Time lapses between separation and discovery of new job. Structural Unemployment represents unemployment caused by permanent shifts in the pattern of demand for goods or services or changes in technology. This requires the employees to undergo training or move to other locations to find new jobs (Seymour 2005). Seasonal Unemployment is a type of unemployment, which is caused by seasonal conditions affecting specific factors. For example, the agricultural sector is dependent on rainwater. Hence, during periods of good rains there will be high economic activities creating jobs while during periods of dry season there will massive unemployment due to less economic activities. Voluntary Unemployment is unemployment by choice experienced in most of the developed countries. This happens because of the unemployment benefits given by the UK government thus encouraging most youths to look for highly paying jobs. Therefore, in the short-run most of them remain unemployed. Such decisions by most youth have led to increased level of youth unemployment in UK (UK National Statistics).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Underemployment; under normal circumstances people are supposed to work for 6-8 hours a day. Therefore, if an individual works for less than six hours then they are underemployed. This is because the talent or effort is not fully utilized. It can a lso occur when an individual is working in a sector where their skills are underutilized (Seymour 2005). Most of the youth in UK are either working fewer hours such as part time while others work in sectors where their skills are underutilized (BBC News). Unemployment rate measures the unemployment level. It is the proportion of economically energetic people who do not have jobs (i.e. number of people who are unemployed divided by number of those who are in paid jobs or employed, excluding those who are economically inactive from both numerator and denominators) (UK National Statistics). Statistics of Youth Unemployment in UK Economists and the government have carried out several researches over the years about the youth unemployment rate in the UK. According to Labour Force Survey (LFS), youth unemployment rate in the year 2004 rose from 12% to 15% in the year 2008 (BBC News). The number of unemployed youth between the age of sixteen and twenty five years has risen in the current r ecession by over 4% since 2008 and then by over 5% in the year 2010. This means that the unemployment rate for people aged 16-24 years is now triple the rate for older people. The rate of unemployment for individuals over 25 years have also followed similar trajectory since 2004. Therefore, the unemployment rate for people over 25 years in 2010 was still lower than that in the early 1990 (BBC News). The Office for National Statistics (ONS) says that the unemployed youth aged 16-24 has risen more than one million, which is the highest for 15 years. The total number of people unemployed is 2.62 million, which is the highest since 1994 according to ONS. The youth have borne the effect of economic slowdown. Thus, out of the 2.62 million, 1.02 million are youth aged between 16 and 24 according to survey carried between July and September last year (HRM Guide 2012). This has led to people claiming job seekers allowance to rise by 5300 to 1.6 million last month according to ONS. The ONS sa ys that this is the highest rate since they adopted the comparable method in 1992 despite the slight change in basis of calculation (HRM Guide 2012). The Institute for Public Policy Research statistics have shown that the unemployment rate of youth aged 18 is 18.5% for boys and 15.3% for girls (HRM Guide 2012). This is the highest rate they have ever witnessed in the UK. It is attributable to the current euro crisis. According to Lord Stevens, the official statistics of the unemployment rate of the youth hit the one million mark for the first time thus more than a fifth of people aged 16 to 24 years do not have jobs (HRM Guide 2012).Advertising We will write a custom essay sample on Youth Unemployment in the UK specifically for you for only $16.05 $11/page Learn More Causes of Youth Unemployment in the UK Financial Crisis of 2007-2010 The financial crisis that began in the United States caused by the bubble burst in the real estate industry affected sev eral banks .It spread across Europe since most of the banks affected were multinationals with operations across Europe. This led to economic slowdown in the economy of UK. Thus, most of the firms scaled down there production capacity. Consequentially, employers are forced to lay off some workers or were not hiring any more employees (Ruhm 2000). The effect of such circumstances has led to the rise of rate of unemployment among the youth since they are continuously completing colleges and are unable to secure employment (HRM Guide 2012). The Cuts in the Public Sector The government has been reducing its spending over the years. The reduction in public sector spending leads to decreased demand of certain goods and services since the government is the biggest consumer in an economy. Therefore, due to the decrease in demand, the production sector has to reduce its production. Thus, some people become redundant leading to sacking. Some of the firms also stop hiring new staff or reduce th e number of people employed compared to when the factors of production were being fully utilized. Therefore, the cuts in public spending have led to increased unemployment rate of the youth over the recent years (HRM Guide 2012). Immigration from European Union Since the integration of the UK in the European Union, people are free to move from one member state to another. This encouraged many people to migrate from other member states to UK in such for employment or business purposes. This has led to reduction of summer jobs that were available to university students from UK since most of the jobs go to the immigrants from other member states. Hence, such factors have led to the rise of the number of youth who are unable to secure paid jobs (UK National Statistics). Lack of Required Qualifications Researchers have link the lack of jobs by youths to their poor performance there studies such as in GCSE English and Maths. Most of the students have also not been able to proceed with the ir studies to acquire the necessary professional qualifications required in the job market thus unable to secure employment. This is attributable to laziness from the part of the students to work hard in their academics. The support groups in conjunction with the relevant government sectors have been working hard to ensure the students work towards achieving the relevant qualifications required in the job market.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Influx of Goods from Euro Zone After the UK joined, the European Union this allowed non-restrictive trade between member states. Such an agreement has led to the rise of goods exported to UK therefore increasing competition. This has resulted in the decrease in the demand for UK goods thus the decrease in the productivity of UK firms. They have resulted in lying down of workers and reduction in number of people employed. Therefore, this is one of the major contributions in the rise of level of youth unemployment in the UK. Higher Taxation The taxation rate in UK is high such that the cost of production is high. This leads to decreased demand of products thus firms end up retrenching some of the redundant workers. Effects of Youth Unemployment in UK Increase in Crime The youth would need money for consumption for clothing, food or shelter and since they do not have paid job they feel frustrated and start blaming the society for their misfortunes, hence they end up resulting to crimin al activities to get money. Lord Stevens acknowledged this when he said that unemployed youth would fuel disorder in the streets since dissatisfied youth lack hope for the future. He said disorder like the one experienced last year is evidence of the disquiet of youth due to lack of employment (Poverty Site 2012). Increased Chances of Workers Experiencing Unemployment in Adulthood The continued rise in the rate of youth unemployment increases the probability of a worker experiencing unemployment in his adulthood. The result of this the rise of number of people unemployed thus leading to increase of people claiming job seekers allowance which an increase in government expenditure in terms of transfers which is not healthy for the economy (Poverty Site 2012). Loss of Productivity The youth are the most active people in the society therefore when they are not employed statistics show that this equates to 10 million pounds a day of lost productivity. This translates to a direct cost of unemployed youth of close to 5 Billion pounds annually. Such statistics are worrying since this is a lot of potential wasted. The high levels of unemployment lead to too many people being idle thus high loss of productivity in the overall economy (Poverty Site 2012). Increase in Dependency Levels The rise of levels of youth unemployment has led to high levels in dependant population since they need basic human needs but do not have any source of income. Therefore, the rise in unemployment has increased the number of people depending on the government allowances for job seekers thus increasing the government expenditure. Responses Replacement of Future Jobs Fund with Apprenticeship Scheme The labour Party government initiated the Future Jobs Fund policy. It aimed at creating jobs in the future for the youth. The Conservative –Liberal Democrat coalition government viewed this not to very effective method to address the menace of youth unemployment. It replaced it with the curre nt policy of apprenticeship scheme whereby the youths attached to organizations where they will be working under skilled workers thus they end up acquiring necessary skills. This policy will be more effective in solving the youth unemployment problem than the future jobs fund. Overhaul of Schools Career Guidance The Recruitment and Employment Confederation have proposed an overhaul of the school’s career guidance to encourage students to work hard to acquire the necessary skills for job employment. This encourages students to achieve the necessary professional qualifications necessary for employment. Such policy will lead to students being prepared to join the apprenticeship scheme thus improving the level of youth employment. Scrapping of National Minimum wage Dominic Raab called for the scrapping of National Minimum Wage for the 16-21 year olds people thus increasing the level of youth employment. The minimum national wage is a hurdle to organizations since they incur certa in expenditure thus they end up being limited on the number of employees employed. Therefore, the scrapping of the minimum wage will lead to firms employing more people thus reducing the level of unemployment (Poverty Site 2012). Entrepreneurship Encouraged The government and non-governmental organizations have been implementing programmes that instil entrepreneurship skills in people. Such programmes have led to an increase in the level of people who are self-employed. This has led to rise of people who are self-employed in the UK over the years. It has been a very effective method of addressing the problem of youth unemployment (The Guardian 2012). Reference List BBC News, Economy Tracker. Web. HRM Guide 2012, UK Unemployment: Labour Market Statistics. Web. Poverty Site 2012, Youth Adult Unemployment. Web. Ruhm, C. 2000, Are Recessions Good for Your Health. Quarterly Journal of Economics, 115(2): 617–650. Seymour E. H. 2005, The New Economics: Keynes’ Influence on Th eory and Public Policy. London: Kessinger Publishing. The Guardian, Unemployment and Employment Statistics. Web. UK National Statistics, Guide to Unemployment. Web. This essay on Youth Unemployment in the UK was written and submitted by user Juan Shepherd to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Thomas Jefferson v.s. Patrick Henry essays

Thomas Jefferson v.s. Patrick Henry essays The Declaration of Independence and the Speech in the Virginia Convention compare and contrast in content, format, and persuasive techniques. The content of the Declaration was to attack the King of Britain where as the Speech in the Convention was to attack the people of Britain. The format of Henrys excerpt was that is was a speech and was not written down for a record. Jefferson had written a document to keep and save. The persuasive technique of both was good because of the powerful words they used. Both stories were good and persuaded the people. The content of Patrick Henrys Speech in the Virginia Convention discussed how they wanted to fight the people of Britain. Henry was very patriotic to his country. No man thinks more highly then I do of the patriotism, as well as abilities, ... Patrick wanted the colonists to stand up and fight for what they believed in. Thomas Jefferson wanted to fight the King of Britain because he was injuring the people of America. If the King of Britain is gone, all the pain and suffering would be gone. Although Henry and Jefferson have their differences, they both wanted war against Britain. The format of Thomas Jefferson excerpt was different than other speeches because it also is a document. Jeffersons document was later then edited and made different to fit the needs of the people. The document was also to be seen again in later use. Henrys excerpt was actually a speech and a one-time subject. His speech was made to move people and persuade. Both excerpts had great words and both told about being free from the pain the Britains were outputting. Jefferson and Henry both had differences in format. In persuasive techniques, both, Patrick and used great powerful words. I know not what course others may take; but as for me, give me liberty or give me death. , ... we mutually pledge to each other our lives, out fortunes and our ...

The Extent to Which an Organization's Structure Not Only Shapes Its Essay

The Extent to Which an Organization's Structure Not Only Shapes Its Culture, But Also Its Ability to Transfor - Essay Example This research will begin with the statement that a thorough literature review on the subjects of organizational structure, transformation and culture reveals a great wealth of information on the two subjects. Handled individually, it is evident that organizational structure and culture are quite important in the realization of an organization’s goals and objectives. Unfortunately, little has been done in covering and unearthing the relationship between structure and culture in an organization. Similarly, the relationship between an organization’s structure and its ability to transform and manage change has not been exhaustively discussed or debated. Notwithstanding the fact that the influence of organizational structure on culture and transformation has been overlooked in many studies and practical management of businesses, there exists a rather important interconnection between these aspects of an organization. However, it may be quite a difficult task to distinguish a n organization’s structure and culture since structure always operates within a business culture, implying culture and structure are quite intertwined. While culture refers to the umbrella issues and manner/patterns in which an organization operates, structure refers to the infrastructures, methods, and practices therein. The structure of an organization thus helps ensure that its culture is practiced and run efficiently and consistently. Given this important role of structure in shaping an organization’s culture and ensuring cultural consistency and efficacy, establishing good structures should be the hallmark of every organization. The structure therefore not only influences and shapes organizational culture but it is also an integral part of the culture. The culture of an organization is also a responsibility of its structure, which relates and deals directly with the settings of an organization’s culture. For instance, cultural issues in an organization such as the workings of the management, employees’ responsibilities and the handling of disputes and complaints are all directly tied to its structures and how they work. The main way in which structure affects organizational culture is through the role of structure in interconnecting the different groups/teams in an organization hence enabling them to work smoothly to realize organizational and personal objectives and progress. In this regard, the elements of structure most important in shaping an organization’s culture and its smooth operations include effective communication and coordination among employees and departments. Several theories have been developed to highlight the role of structure in influencing the culture of an organization. The first among these theories is the pre-bureaucratic structure. In this structure, an organization lacks the standardization of tasks and is mostly applicable to small businesses, which are adaptive and have no repeat scenario. The second structural theory is the bureaucratic structure in which larger organisations establish certain processes and procedures to help in meeting their objectives.

Descriptive annotated bibilograhy Bibliography Example | Topics and Well Written Essays - 1000 words

Descriptive bibilograhy - Annotated Bibliography Example The author is an expert on his subject having spent 25 years designing, and then analyzing, and reporting on both military experiments and tests carried out in the operational field. This long document contains such things as definitions and principles to be followed an dins concerned with moving on from the industrial age into the age of technology without discarding all earlier knowledge. It considers hierarchies within the military, but is also willing to take in ideas from the private sector where these are relevant. It describes the characteristics required of forces in the 21st century , including the ability to integrate and co-operate, working with many different agencies as required. It has an excellent bibliography on related topics. The authors are both experts in their fields, Dr Alberts being concerned with research and planning and Dr Hayes being an expert in the multidisciplinary analyses of command as well as in concerned with control as well as intelligence, and issues of national security. This extensive paper is another of a series of related documents from the Center for Advanced Concepts and Technology. It is concerned with a global view - one which had its beginnings in informal links and which is now much more extensive and interconnected, considering how basic is the whole idea of how groups are formed, and how they interact and overlap. It looks at the present situation, or very recent events, but also on into the future. The vulnerability of various methods of communication is considered using real example such as the Falklands War. The index is extensive and easy to use and there is also a catalog of related works from the CACT. The authors look back far into history and somehow connect ideas from those times to modern situations. This document describes how network centric warfare can become reality by looking into the future. It considers such important matters as training and education, security in a fast

The Tragedy of Macbeth and the word Blood Essay Example for Free

The Tragedy of Macbeth and the word Blood Essay William Shakespeare was the greatest playwright of his time. One of his most well-known plays is The Tragedy of Macbeth. In The Tragedy of Macbeth, the word blood appears many times throughout the play. The word has drastic effects on the characters in the play, and its meaning changes throughout the story. The meaning of Blood changes significantly as the story progresses according to the character of Macbeth, and it affects Macbeth and other characters along the way with some feelings of guilt. First of all, the whole play is actually based on the word blood because as the story goes on, blood changes along the way and reflects Macbeths character and behavior. At first, Macbeth is a brave and honored soldier, but as the play goes on, he becomes a treacherous person who has become disliked and associated with death and bloodshed, and then finally, the meaning of the word returns back to its original usage. The first reference of blood is about honor, and it occurs when Duncan sees the injured sergeant and says What bloody man is that?(1.2.1). This is symbolic for the brave fighter who got injured in a noble battle for his country. In the next passage, the sergeant says Which smoked with bloody execution(1.2.20). He is referring to Macbeths braveness for killing the enemy triumphantly with his sword. Duncan responds to this news by saying O valiant cousin, worthy gentleman!(1.2.26). These quotes show that blood was used honorably, and when said to a person, it would be taken as a compliment. After these few references to honor, the symbol of blood begins to change to show a theme of treachery and treason. Lady Macbeth starts this off when she asks the spirits to Make thick my blood, Stop up th access and passage to remorse(1.5.50-51). What she is saying by this is that she wants to make herself insensitive and remorseless for the bad deeds which she is about to commit. Lady Macbeth knows that the evidence of blood is a treacherous symbol, and knows that it will relieve the suspicions of guilt from her and Macbeth and transfer it onto the servants when she says smear the sleepy grooms with blood(2.2.63-64), and If he do bleed, Ill gild the faces of the grooms withal, For it must seem their guilt.(2.2.71-73). After the murder of Duncan, Banquo states let us meet, And question this most bloody piece of work to know it further(2.3.149-151), and Ross says ist known who did this more than bloody deed?(2.4.31), they are both questioning who  it was that did this treacherous act of killing Duncan. Much later in the play, after Macduff slays Macbeth, the symbolic meaning of blood swings back to what it was at the beginning of the play. Macduff gets honored for killing Macbeth, and finally at the very end of the play, the word blood returns to its original place of honor after the villain that changed the meaning from honor to tyranny is killed. Although the meaning of the word blood changes throughout the play, its biggest effect on the images of the characters is guilt. First Macbeth hints at his guilt when he says Will all great Neptunes ocean wash this blood clean from my hand?(2.2.78-79), meaning that he wondered if he would ever be forgiven or able to forget the awful deed he has done. Then the ghost of Banquo, all cut up and bloody, comes to haunt Macbeth at the banquet and the sight of it represents his guilt for planning the murdering of Banquo. Lady Macbeth shows the best example of guilt using the symbol of blood in the scene where she walks in her sleep. She says Out, damned spot, out, I say! One. Two. Why then, tis time to dot. Hell is murky. Fie, my lord, fie, a soldier and afeard? What need we fear who knows it, when none can call our power to account? Yet who would have thought the old man to have had so much blood in him?(5.1.37-42). This is the little speech Lady Macbeth recites while sleepwalking, this represents the fact that she cannot wipe the blood stains of Duncan off of her hands because killing him has done a lot more damage than benefit. Its ironic that she says this, because right after the murder when Macbeth was feeling guilty, she said A little water clears us of this deed.(2.2.86), but in reality, she is also very scared and feels an overwhelming amount of guilt that she lets it out while she sleeps. When the doctor of the castle finds out about this sleepwalking, he tells Macbeth As she is troubled with thick coming fantasies,. What this means, is that Lady Macbeth is having trouble with fantasies or even nightmares where she sees blood. In his mind, Macbeth knows the truth, that Lady Macbeth is actually having troubles with her guilt, but he does not say anything about it. In conclusion, The Tragedy of Macbeth is a complex story filled with elaborate characters and strong emotions, all of which Shakespeare created using a few key words and symbolism as his tools. With just the word blood  he created many meanings and emotions to affect not only the characters, but also the readers and watchers of his plays.

The Implications of Ozone Depletion on Human Health Essay examples --

The Implications of Ozone Depletion on Human Health Introduction Hairspray. Refrigerators. Air conditioners. These everyday luxuries, while making human life more comfortable, are taxing our health seriously. Clorofluorocarbons, or CFCs, are anthropogenic chemicals used in refrigerants and as propellants in aerosols. CFCs, also known as freons, are also the primary culprit behind the depletion of stratospheric ozone, which allows harmful ultraviolet rays to reach the Earth and its inhabitants. When CFC molecules reach the stratosphere, the sun's radiation breaks it apart, freeing the chorine atom to destroy ozone molecules. The effect is a growing ozone hole which forms over Antarctica in October and usually lasts through mid November. During the annual ozone hole, the amount of UV radiation that reaches the Earth can double. Ozone depletion serves as a major health risk for human beings. The three primary health effects of ultraviolet radiation on human health are damage to the skin,eyes, and immune system. SKIN DAMAGE UV radiation causes significant damage to human skin, in the form of sunburns, aging, skin cancer, and nonmelanoma tumors. Human skin damage is primarily a result of tanning. The amount of UV exposure absorbed by a person is a direct result of the intensity of the light absorbed, the length of time of the exposure, and whether or not the skin was protected by clothing or sunscreen. Skin damage can be prevented by limiting when and how long one is exposed to sunlight, and by wearing protective clothing and sunscreen. Avoid exposure to sunlight during mid-day hours, when it is most intense. Tight weave clothing, and hats, protect against the sun's rays. Tanning beds, while popular, are also ... ...ening diseases. Conclusions Stratospheric ozone absorbs 97-99% of ultraviolet radiation. As this protective layer continues to dissentigrate, human health will suffer. One American dies every hour from skin cancer, a direct result of ozone depletion by anthropogenic chemicals, primarily CFCs, which damage the ozone layer. Alternate chemicals are now being used in the place of CFCs that will not damage statospheric ozone, and there is international recognition of the importance of developing these chemicals. The Montreal Protocol is an international treaty which limits the production of ozone depleting substances. Still, human health is at risk from the deletion of ozone, and the risk factor will continue to rise unless people and industries become more aware of the implications connected with everyday use of chemicals which destroy stratospheric ozone. The Implications of Ozone Depletion on Human Health Essay examples -- The Implications of Ozone Depletion on Human Health Introduction Hairspray. Refrigerators. Air conditioners. These everyday luxuries, while making human life more comfortable, are taxing our health seriously. Clorofluorocarbons, or CFCs, are anthropogenic chemicals used in refrigerants and as propellants in aerosols. CFCs, also known as freons, are also the primary culprit behind the depletion of stratospheric ozone, which allows harmful ultraviolet rays to reach the Earth and its inhabitants. When CFC molecules reach the stratosphere, the sun's radiation breaks it apart, freeing the chorine atom to destroy ozone molecules. The effect is a growing ozone hole which forms over Antarctica in October and usually lasts through mid November. During the annual ozone hole, the amount of UV radiation that reaches the Earth can double. Ozone depletion serves as a major health risk for human beings. The three primary health effects of ultraviolet radiation on human health are damage to the skin,eyes, and immune system. SKIN DAMAGE UV radiation causes significant damage to human skin, in the form of sunburns, aging, skin cancer, and nonmelanoma tumors. Human skin damage is primarily a result of tanning. The amount of UV exposure absorbed by a person is a direct result of the intensity of the light absorbed, the length of time of the exposure, and whether or not the skin was protected by clothing or sunscreen. Skin damage can be prevented by limiting when and how long one is exposed to sunlight, and by wearing protective clothing and sunscreen. Avoid exposure to sunlight during mid-day hours, when it is most intense. Tight weave clothing, and hats, protect against the sun's rays. Tanning beds, while popular, are also ... ...ening diseases. Conclusions Stratospheric ozone absorbs 97-99% of ultraviolet radiation. As this protective layer continues to dissentigrate, human health will suffer. One American dies every hour from skin cancer, a direct result of ozone depletion by anthropogenic chemicals, primarily CFCs, which damage the ozone layer. Alternate chemicals are now being used in the place of CFCs that will not damage statospheric ozone, and there is international recognition of the importance of developing these chemicals. The Montreal Protocol is an international treaty which limits the production of ozone depleting substances. Still, human health is at risk from the deletion of ozone, and the risk factor will continue to rise unless people and industries become more aware of the implications connected with everyday use of chemicals which destroy stratospheric ozone.

Ethical Issues With Globalization

Describe at least three ethical issues resulting from globalization. Well I hope that this is somewhat of what you’re looking for because I really didn’t understand the assignment. The first issue I notice would be the Western culture and corporations putting jobs and communities at a high risk while they exploit cheap labor in the poor countries. By doing this it increase the threat to the environment. The next one would be how America is always trading, buying or helping China. For example China has cars that run off of eclectic and want to know how to make our cars. America will bargain with China and all they want is to still any secrets from use that will help them in the long run. And the last one would be how America is always running to other people help trying to figure out ways to help them and we need help as well. I know they are making some types of deals with the other states or countries if we run to their rescue.Explain the ethical risks and consequences associated with global business. One of the ethical risks would be kidnapping and bodily threats made by the other countries the United States does business with. The way that the United States are set up to do their trading and buying their employing more people in other countries than they are here in the US. At one point and time I couldn’t see how that was possible but the US is not going to trust the other country with their goods so employees are needed.

Hispanic Culture s Influence On Health Patterns And...

According to the U.S. Census Bureau, 94,145 people reside in Yuma, approximately 46% of Yuma County’s population (U.S. Census Bureau, 2015). Two major populations in Yuma are Hispanic or Latino (62.0%), and Caucasian (32.6%) (U.S. Census Bureau, 2015). Males outnumber females, 51.4% to 48.6% (U.S. Census Bureau, 2015). There are approximately 69,915 households with an average household size of 2.77 persons/household (U.S. Census Bureau, 2015). Seventy-seven percent of households consist of married families and 17% consist of single-parent households (Western Arizona Council of Governments, 2012). Even though, per capita income is approximately $18,887, over half (69.3%) of Yuma’s residents own their homes, with a median value of $113,500 (U.S. Census Bureau, 2015). Cultural, traditional, and religious values have an influence on health patterns and behaviors exhibited by the community. Hispanic culture is dominant due to the close proximity to the U.S.-Mexico border. Fifty-two percent of households use a language other than English at home (U.S. Census Bureau, 2015). Therefore, an understanding of Hispanic culture is necessary for health care workers to effectively care for patients in this community. Yuma County has been designated as a medically underserved area not only in primary care and dental services, but also behavioral health services, as a shortage of providers in these areas has been identified (AZDHS, 2014). As a somewhat geographically isolated area, accessShow MoreRelated Family Health Nursing Case Study Essay2953 Words   |  12 Pagescooperation develops enabling the health care needs of the family to be met (Kaakinen, 2014). A family is viewed as a system where each member is expected to respond according to their role, and changes in the dynamics of the system causes a change in the equilibrium. The purpose of this paper is to demonstrate the application of family health nursing theory to practice through a case study. The Perez family’s culture and environmental factors as they impact the family’s health will be discussed. UsingRead MoreThe Effects Of Counseling On Suicide And Depression3763 Words   |  16 Pagesthey serve but to themselves when necessary (Spotlight). According to Zukifli Mohamed and Parish Thomas when a study was performed on secondary school understudies who got preparing in behavioral unwinding and dynamic muscle unwinding treatment exhibited essentially lower state uneasiness scores than the individuals who had not gotten such preparing (The impacts of two sorts of unwinding on understudies levels of tension.(Zukifli). The viability of advising has been analyzed in a few studies andRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesOrganizational Behavior This page intentionally left blank Organizational Behavior EDITION 15 Stephen P. Robbins —San Diego State University Timothy A. Judge —University of Notre Dame i3iEi35Bj! Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Director of Editorial Services:Read MoreDeveloping Management Skills404131 Words   |  1617 PagesPrinciples of Management, Human Resources, Strategy, and Organizational Behavior that helps you actively study and prepare material for class. Chapter-by-chapter activities, including built-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN Prentice Hall Boston Columbus IndianapolisRead MoreThesis, Term Paper, Essay, Research Paper21993 Words   |  88 Pagesthe 1970s, and that young women tend to delay motherhood. South Africa has the lowest fertility rate in sub-Saharan Africa and is at par with other developing countries outside region (Anderson, 2002). In the 1998 South African Demographic and Health Survey (SADHS), it was found that the total fertility rate has declined to an average of 2.9 children per woman (Dickson, 2002). A decline in fertility rates has been associated with a high use of contraceptives among women and also the legalisationRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesManagement Course: MBA−10 General Management California College for Health Sciences MBA Program McGraw-Hill/Irwin abc McGraw−Hill Primis ISBN: 0−390−58539−4 Text: Effective Behavior in Organizations, Seventh Edition Cohen Harvard Business Review Finance Articles The Power of Management Capital Feigenbaum−Feigenbaum International Management, Sixth Edition Hodgetts−Luthans−Doh Contemporary Management, Fourth Edition Jones−George Driving Shareholder Value Morin−Jarrell LeadershipRead MoreHuman Resources Management150900 Words   |  604 Pagestechnological change Workforce availability and quality concerns Demographics and diversity issues Organizational restructuring Economic and Technological Change Several economic changes have occurred that have altered employment and occupational patterns in the United States. A major change is the shift of jobs from manufacturing and agriculture to service industries and telecommunications. This shift has meant that some organizations have had to reduce the number of employees, while others haveRead MoreInternational Management67196 Words   |  269 PagesThis page intentionally left blank International Management Culture, Strategy, and Behavior Eighth Edition Fred Luthans University of Nebraska–Lincoln Jonathan P. Doh Villanova University INTERNATIONAL MANAGEMENT: CULTURE, STRATEGY, AND BEHAVIOR, EIGHTH EDITION Published by McGraw-Hill, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright  © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. Previous editions  © 2009Read MoreInstitution as the Fundamental Cause of Long Tern Growth39832 Words   |  160 PagesHandbook of Economic Growth edited by Philippe Aghion and Steve Durlauf. We thank the editors for their patience and Leopoldo Fergusson, Pablo Querubà ­n and Barry Weingast for their helpful suggestions. The views expressed herein are those of the author(s) and not necessarily those of the National Bureau of Economic Research.  ©2004 by Daron Acemoglu, Simon Johnson, and James Robinson. All rights reserved. Short sections of text, not to exceed two paragraphs, may be quoted without explicit permission providedRead MoreMarketing Management130471 Words   |  522 Pages Marketing management – an introduction Unit structure: 1. Introduction 2. Learning Objectives 3. Marketing Management 3.1. Evolution of marketing management 3.2. The Role of Marketing 3.3. Marketing concepts 3.4. The Marketing Mix (The 4 P s Of Marketing) 3.5. Corporate Social Responsibility (CSR) and Ethics in Marketing 4. Have you understood type questions 5. Summary 6. Exercises 7. References 1. INTRODUCTION: The apex body in United States of America for the Marketing functions, American